Simply Music returns to DRTV after eight-year hiatus
Simply Music, a DVD-based piano education product, will begin a DRTV campaign May 22 in 15 US markets. This represents a return to the direct-to-consumer channel. Holding company YesDTC licensed the...
View ArticleMicrosoft sues Salesforce.com, alleging patent infringement
Microsoft filed a lawsuit against Salesforce.com in Washington State federal court on May 18, alleging the CRM software-as-a-service provider infringed on nine of its patents.
View ArticleQVC expands m-commerce to Android, Blackberry
QVC will launch m-commerce applications for Android and BlackBerry smartphones in the coming weeks, the multichannel retailer said May 20. It will also release an enhanced version of its iPhone program.
View ArticleE-commerce, travel vets launch loyalty program for independent hotels
Former travel and e-commerce employees at Expedia, Amazon, Microsoft and Zillow have launched Stash Hotel Rewards, a loyalty currency for independent hotels.
View ArticleOriental Trading appoints Johnson SVP of marketing
Multichannel party supply retailer Oriental Trading named Dave Johnson SVP of marketing May 21.
View ArticleRichmont launches IV-7 with direct selling campaign
Richmont Holdings launched a direct selling program for IV-7 Ultimate Germ Defense, a disinfectant made by Pure Bioscience, May 22.
View ArticleHoliday Inn makes aggressive rewards play for brides- and grooms-to-be
InterContinental Hotels Group's Holiday Inn chain launched a campaign May 26 to increase its profile in the weddings industry. Consumers who book a reception from June 1 to December 30 at any Holiday...
View ArticleMicroBilt mixes reward program with Twitter
MicroBilt launched MicroBilt Connect, a loyalty program that gives customers rewards points for Twitter referrals, May 27. MicroBilt is a provider of fraud prevention, consumer financing, debt...
View ArticleMarketers pull products into online perks
Marketers are incorporating Zynga's Facebook games, including FarmVille, YoVille and Mafia Wars, into campaigns that link product purchases to in-game redemptions.
View ArticleGuiding online customers
Creative content online attracts new customers in the lengthy b-to-b cycle
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